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Paying for all those virtual tractors and fences on FarmVille ads up. Spending on virtual goods in the U.S. rose 28% to $2.3 billion in 2011, per Visa-owned e-commerce company PlaySpan and Frank N.
Magid Associates. Among consumers, seven in 10 can be classified as gamers.
Brook Schaaf, Founder and CEO of Schaaf-PartnerCentric, spoke on “Daily Program Management: Recruitment, Optimization, Compliance” at the Affiliate Summit Meetup in Austin, TX on February 28, 2012. Brook talked to the crowd about OPMs, the two halves of the affiliate marketing empire, tracking solutions, recruitment, optimization, and compliance. The meetup took place at Beets Café, [...]
Tablets and smartphones continue to influence local search and consumer buying habits, but social networks, mobile apps and daily deals have become the go-to source for finding information about
nearby businesses.
Facebook on Wednesday rolled out the new Timeline feature for companies with brand pages on the social network. New features include the ability to pin important posts to the top of the Timeline for a
week and exchange private messages with users.
Streaming service Justin.tv and video-sharing site YouTube were sued this week by Ark Promotions for allegedly displaying a pay-per-view boxing match between Evander Holyfield and Sherman Williams.
Smartphones are on the rise, but don't count out feature phones. That's the message of a new Yankee Group report, which finds 70% of feature phone owners don't plan to buy a smartphone as their next
device. Overall, about 51% of U.S. mobile users have feature phones, while 43% own smartphones.
Showing power in numbers, small and medium-sized businesses continue to increase their share of digital advertising. Over the next 12 months, SMBs plan to allocate 26% of their budgets to digital and
online media.
MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization.
While the new platform ...
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talk about the Skimlinks and Pinterest relationship, Moneyball, affiliate marketing meetups, and the ABestWeb awards. They also talked about geocaching at Lake Travis, a new LinkShare logo, and the speaker proposal deadline for Affiliate Summit Central 2012. Show Links Moneyball ABestWeb Award Voting [...]
Google has been quietly developing a YouTube Developer Program with platform companies to bridge the gap between brand channels and viewers, according to companies participating in the program.
Advocacy group Public Knowledge is panning a new plan by AT&T to allow app developers to purchase a service it describes as a toll-free number for mobile broadband.
In a last-ditch effort to halt Google's upcoming changes to its privacy policy, the Electronic Privacy Information Center has filed an appeal arguing that its lawsuit against the Federal Trade
Commission should be reinstated.
The Interactive Advertising Bureau today unveiled five new mobile display ad formats in an effort to bolster innovation in a medium often faulted for a lack of ad creativity. Companies that submitted
the winning formats included AOL, BabyCenter, Crisp, Jivox, Mediamind and Time Inc.
Recent research from IBM suggests m-commerce activity is on the upswing, with the share of online sales from mobile doubling during the holiday season and on Valentine's Day. In a new study, the
Consumer Electronics Association projects that trend will translate into consumers spending $575 on mobile purchases on average in 2012.
Hoping to attract more brand dollars, AOL has debuted a technology platform for marketers to customize the design, delivery and management of display advertising. AOL-owned Pictela Enterprise gives ad
agencies a guided self-service interface to manage their clients' brand assets and serve them directly into online display ads.
Several companies have begun releasing tools that optimize Facebook ads and content. Wildfire and Adaptly, along with PowerReviews, separately built out services that can identify ROI, determine the
lifetime worth of existing and potential customers and measure the financial impact of activities on a page.
By 2016, nearly 10% of consumer spending will be done online, according to new estimates from Forrester. By then, the research group expects U.S. ecommerce sales to reach $327 billion -- up from
roughly $200 billion in 2011. Key growth drivers include consumers' greater familiarity with the Web, along with rapid mobile and tablet adoption.
Brokerage brand Fidelity Investments this morning breaks a new campaign tagged to the theme of "Thinking Big," but it is something that previously might have been considered a small component -- maybe
even a throwaway element -- that is the centerpiece of its new strategy: Corporate videos. The videos, which feature what Fidelity considers one of its most valuable assets -- the perspective and
expertise of its equity researchers -- are a recognition that the world of brand marketing has flipped in an era of social and distributed media, and that all of the big-budget advertising is merely
intended to drive consumers to, and to share and redistribute, those kernels of brand content.
We are expecting about 4,500 affiliate marketers at Affiliate Summit East 2012, taking place August 12-14, 2012 in New York City, and a whole bunch of those people will be going for free. There are a variety of ways to get a complimentary pass to Affiliate Summit, and since you’re surely a loyal reader of [...]
The monthly Affiliate Summit meetups are continually expanding to a long list of cities from month to month around the U.S. and Canada. These meetups are free, and they provide a chance to network with affiliate marketers in your local area, as well as to learn from a speaker. The format varies a little from [...]
There has been a lot of chatter about Pinterest and Skimlinks lately, but it seems much has been speculation and misinformation, so I figured it would be good to hear straight from Skimlinks. I asked Alicia Navarro, Founder & CEO of Skimlinks a few questions… How long were you working with Pinterest? Pinterest has been [...]
In our last edition of Tips from the Top, we chatted with Olga Kazakova, our Director of Corporate Communications about Out of this World™ ways to market your online business.